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NUUN
in real words? imagine being out on a long run or ride, or being in the gym. rather than settle for water or buy a sugary drink from a convenience store, you just fill up your water bottle and drop in a couple of nuun tabs. by the time you've tied your laces or put on your pack, you've got a complex electrolyte drink that recharges your salts, but is refreshing and more efficiently absorbed than water alone or most sports drinks on the market.
said simply
nuun was designed, formulated and tested to keep you optimally hydrated, wherever you are.
nuun is:
portable
nuun comes in a tough tube that is water resistant and perfect for carrying in your hand, bike jersey, pack...wherever. 1 tube = 6 litres (~1.5 gallons) - enough for a good ride or a week at the gym. and if you travel, forget trying to find your normal drink or suffering the indignity of bags of powder bursting in your luggage, a couple of tubes in your bags will get there in one piece and get you through the week of training in colorado or the pyrenees.
balanced
we spent years researching the levels of electrolytes needed for the product to be absorbed the quickest and to provide optimal salt balance to prevent cramping and maximise hydration. an editor of a major triathlon publication used nuun and had "no cramping issues for the first time ever in an ironman".
refreshing
designed for the active palate, nuun's got a light flavour that's not overwhelming when you're on the go. if you've ever watered down sports drinks because they're too strong, then you've made them less easy to absorb; this ultimately defeats the purpose of using them. some call the nuun taste 'tart' and that's probably the best description we've found yet, other than 'just right'!
simple
a bottle of water, 1 nuun per 500ml (~16oz) ... doesn't matter where you are, how windy it is, how much space you've got - drop in nuun and you're good to go.
nuun is not:
no energy
nuun has no carbohydrate. we did this two reasons:
1) your choice - we believe that you are the best one to manage your carb intake. gels? bars? bananas? pretzels and fruit? your call. we're all different so what's right for you isn't right for us. combining hydration and energy as all other sports drinks do is therefore counter-intuitive to us. we believe you should have the choice on how to refuel. nuun hydrates - optimally.
2) more product - sugar (the carb) is big and bulky. adding even small amounts of sugar bulks up the tabs and results in less drink. if you're like us, you want a product that actually lasts and goes the distance for a ride/run...so there's no sugar. with no carb, nuun is perfect for those avoiding carbs, for whatever reason. after all, why drink an energy loaded sports drink in the gym when all you really want is the hydration for spin class? and if you're on 'that' diet, nuun's perfect.
no powder
ever been in a race and used powder in bags? half of it ends up on the floor; and if it's windy or raining, you end up with half of it glued to your face. oh, and if the bags bursts, you've got a sticky mess in your bag and no more drink. powder's just an outdated solution and has not kept pace with the sports and activities we do.
not difficult
how much powder to use? where's the scoop? lost the bottle to measure out the liquid? where to put the trash? not with nuun - 1 tab per 500ml/~16oz.
not fizzy
nuun is an effervescent so that it dissolves quickly and ends up properly mixed (no need for you to shake). but once dissolved, it's not fizzy...it's flat. in fact, this has been the hardest thing to achieve and taken us a bit of time, which is why there's a patent pending on the process
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FOOD AND DRINK