We design innovative products that inspire you.
We at CUBE continuously develop and improve our products for the customer demands and the market requirements. We want to excel at what we do: built the best possible bikes!
Basis for our dynamism is our drive to discover our customers' wishes and needs. With this knowledge we can develop new products which will appeal to the customers' satisfaction.
Bicycles are high-tech products and are very complex in their construction; the individual components always have to overcome incompatibilities and they have to perform dependably under extreme circumstances. We consider the product bicycle as a jig saw puzzle of components, frame technology and materials that is in permanent need of
improvement and fine tuning.
For us, design is a way of bringing man and product in tune.
Our product managers, development engineers and designers are responsible for bringing these principles to life.
Ideal Saddle Modification is the brainchild of Steve Toll, an avid cyclist and swimmer living in Tampa, Florida. In the winter of 1997, following a bike ride with his wife, Laura, Steve sketched out a design for a seat he thought would eliminate, or at least reduce, the discomfort most riders experience on a traditional bike saddle. By 1999, with some assistance from his family, the concept was patented. Thatís a significant milestone for an industry that hasnít seen a major saddle change in years.
Flash forward to today - through hard work and tenacity, Steve has not only created a state-of-the-art bike saddle, he is also being sought out by experts in the cycling industry who want the opportunity to test and ride the ISMô.
Over the years, ISM has seen success with Ironman wins, Olympic medals, Road Racing and countless age group victories. Pros and amateurs alike are finding riding and competing comfortable again.
Our staff lives for cycling. If we arenít working an expo on the weekends or on the phones taking orders, chances are youíll see us mixing it up at local road rides, terrorizing the trails, or training for our next triathlon. Or perhaps we are in a wind tunnel working with athletes positions or testing new products. If you see us at an event, come by and chat. Chances are youíll even get a free t-shirt or transition towel for test riding a saddle. We hope you contact us with any of your questions. Call and youíll get a real person with real answers. E-mail us and youíll receive a response in hours. ISM promises to deliver the best customer service possible.
ISM saddles are available through all local bike shops. If you canít find one locally, check out our dealer locator for a shop near you. If that doesnít work, contact one of our fine online dealers. And if you still canít find a seat, contact us and weíll gladly find a dealer for you. Take one for a ride. Your body will thank you. The ISMô will revolutionize the bicycle industry.