We design innovative products that inspire you.
We at CUBE continuously develop and improve our products for the customer demands and the market requirements. We want to excel at what we do: built the best possible bikes!
Basis for our dynamism is our drive to discover our customers' wishes and needs. With this knowledge we can develop new products which will appeal to the customers' satisfaction.
Bicycles are high-tech products and are very complex in their construction; the individual components always have to overcome incompatibilities and they have to perform dependably under extreme circumstances. We consider the product bicycle as a jig saw puzzle of components, frame technology and materials that is in permanent need of
improvement and fine tuning.
For us, design is a way of bringing man and product in tune.
Our product managers, development engineers and designers are responsible for bringing these principles to life.